忍者ブログ
D.Oリローデッドファン'sの秘密解説サイトとなってます””
2017/09   08«   1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25  26  27  28  29  30    »10
[3291]  [3290]  [3289]  [3288]  [3287]  [3286]  [3285]  [3284]  [3283]  [3282]  [3281
×

[PR]上記の広告は3ヶ月以上新規記事投稿のないブログに表示されています。新しい記事を書く事で広告が消えます。

2016/04/27のアイテム
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business (English Edition)

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?



Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape.



Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large.



'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times




キャッチコピー引用


2016年04月27日 09時 水曜日feat. D.O Genesis 続き>>



PR
この記事にコメントする
お名前
タイトル
文字色
メールアドレス
URL
コメント
パスワード   Vodafone絵文字 i-mode絵文字 Ezweb絵文字
カレンダー
08 2017/09 10
S M T W T F S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
カテゴリー
フリーエリア
最新コメント
プロフィール
HN:
D.Oリローデッドファン's
性別:
非公開
バーコード
ブログ内検索
P R
Copyright ©  D.O リローデッドの秘密  All Rights Reserved.
*Material by シェルの素材工場  *Template by Nahema
忍者ブログ [PR]